Cool Girl Footwear
Who’s your dream customer?
aeyde speaks to women who value style over fashion, don’t follow trends blindly and express themselves with confidence and wit. We focus on clean lines that integrate effortlessly into every woman’s wardrobe. The favourite customer is a happy customer – we always love to receive their positive feedback on our social media channels.
What’s your favourite piece from the collection?
My favorite style for our current Spring/Summer 2017 collection is our Sylvie mule in hot pink satin – it makes every outfit special whilst being easy and sleek at the same time.
What inspired you to start the brand?
The idea of aeyde was to create a brand that offers our customers three things in one product: design, quality and price. We value sustainable satisfaction over quick turnover, which is why we design both timeless, refined evergreen and on-trend styles. Each pair of aeyde’s is designed in Berlin and is hand-made in a small, family run factory in Italy. Due to our direct-to-consumer approach we’re able to offer our customers these high-quality shoes at that unbeatable price point.
What have you got in the pipeline?
Our n05 collection is hitting our online store in August. It is inspired by the concise philosophy of architecture. From the sleek angles of modern design to the earthy, often luxurious, aesthetic of the world’s most famous architect: nature. This shows in sharp, clean silhouettes in both contemporary patent materials in pops of color like bordeaux, white and silver, as well as natural high-quality suedes and calf skins in a natural colour palette. On top, we will launch an online exclusive style in September this year so watch this space!
Where does the name come from?
aeyde - like ˈeɪdi derived from Edith, was Co-Founder Constantin’s grandmother—a fierce, independent woman who embodies the aeyde spirit.