Topshop launches (affordable!) weekly #TopshopLoves collection

I worked in Topshop for years and the feeling of seeing a new collection drop used to fill me with SUCH glee (primarily thanks to my hefty uniform discount). And while some stores drop countless pieces daily, Topshop’s more seasonal approach actually helps keep pieces feeling fresher for longer IMO. So, their new campaign is one I’m really behind - introducing #TopshopLoves.


#TopshopLoves is a weekly drop every Wednesday of one key item that’s going to become a wardrobe staple this summer. The high street stalwart promises they’ll all be affordable and delectably flattering. This week’s piece was the gorgeous Austin dress in two prints - floral and star - and it’s already been seen on heaps of influencers.

Of course, Topshop expects these pieces to sell out each week, so every Wednesday you’ll need to keep an eye on their feed to see what drops…