About us

Our Daily Thread is a project that aims to make style for everyone. We want to help you find things you truly love, to create a community of likeminded people, and to encourage everyone to feel great about themselves.

It is, in short, a homage to worshipping at the altar of style - for everybody. 

It’s all too easy to believe that great fashion requires either a Kardashian-level bank balance or the body of a supermodel, but true style is for everyone – and whether you’re into high street or high end, we’ve curated a platform that talks trends, drops, lifestyle, ethics and news from across the fashion industry, without any of the pretence that can often make these things feel inaccessible. We also want to encourage you to try new shops - ones you never thought were for you,  ones you've never heard of, or ones that you might just not have got round to visiting.

  Hello! This is me, covered in cake.

Hello! This is me, covered in cake.

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Editor’s Note

I wanted to launch Our Daily Thread as a love letter of sorts to fashion - there's an unrequited relationship I've had with clothes since I was a kid, when I loved them... but they didn't always love me! I've worked in the industry for a decade now, and always felt uncomfortable with the lack of diversity in the fashion press and how people who can't afford head-to-toe Gucci are somehow less worthy of partaking in what is essentially just... clothes. When I was growing up, I couldn't afford designer - and wouldn't have fit into sample sizes anyway - but that was all I saw. The high street is where most of us shop, it's my one true love... and I hope Our Daily Thread will bring the same level of love and devotion to the high street as glossy magazines bring to designers.


Our Daily Thread is currently part of Ignite, the UK's best accelerator scheme. Finance and investment are certainly nothing I had any experience with, nor is becoming a 'digital entrepreneur' - I kind of fell into it accidentally. Truth be told, I started this website after a particularly crappy day at work, while sat in my pyjamas eating Hula Hoops and watching a YouTube video on how to build a website (it was terrible!). That was a year ago now. I'm so proud to have built it into something that's not only my full-time job and passion, but that is giving voices to women I've wanted to empower for a long time.

Following on from my seed funding from Ignite, we're now in the process of raising series A funding, meaning we can take the message that what we all wear is important to an even bigger audience. 

I love hearing thoughts from people who love it, hate it, or just plain don't get it, so drop me a line!

Natasha x

Editor, Natasha Daniels

For content consultancy for social media and digital titles, as well as features commissions and brand collaborations, please email natasha@ourdailythread.co.uk